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Strategy, Transformation & Innovation


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Strategy, Transformation & Innovation


I’m a consultant strategist, trained coach and tech optimist.

I believe that digital’s transformation of our world has only just begun. Making the most of this incredible moment in time is less about tech and more about culture. That's why, though I am fluent in the languages of marketing, technology and business, I'm most proud of the humaness I bring to my work.

If you'd like to bring me in as a consultant, discuss my workshops or invite me to speak at your event, drop me a line.  

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Consulting


I'm at my best using design thinking to solve knotty problems with teams that want to make a dent in the universe.

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Consulting


I'm at my best using design thinking to solve knotty problems with teams that want to make a dent in the universe.

Over the past 15 years I've had the great privilege of working with some of the world's most loved brands to:

  • Gain market share
  • Design their next big product or service
  • Increase shareholder value
  • Reimagine their business for a new generation of customers.

My approaches are tried, tested, always energetic and expansive. Here's a snapshot of some projects:

Set out the vision and roadmap for our digital transformation
— Cinema chain
Help us tell the country’s first transmedia story
— Channel4
How might we evolve towards closed loop?
— World's leading sports brand
What’s our next big opportunity in digital?
— High street fashion retailer
Turn our CMOs into a community and co-create our innovation agenda with us
— Global food retailer
What’s the future of digital distribution and how should we navigate it?
— Major film studio

For more, visit LinkedIn

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Speaking


I write and talk about technology, business, innovation and how they intersect with culture. Read and watch some examples below.

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workshops


Your next big business opportunity is a digital way, not a digital thing. Join me for a series of workshops to practise the way of digital leadership, brand experience, research and more. Or get in touch if you'd like a workshop series crafted just for you. 

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workshops


Your next big business opportunity is a digital way, not a digital thing. Join me for a series of workshops to practise the way of digital leadership, brand experience, research and more. Or get in touch if you'd like a workshop series crafted just for you. 

blended Research methods for killer insights
(3 days)

Your brand team is all about qualitative research and your digital team favour the numbers of quant. In this workshop we'll explore the value of both, together. We'll work through ways to use these insights to evaluate how things are today and to generate strategies to get the business to where it should be tomorrow.  

  • Artefacts 101 from getting prepped to expressing insight 
  • Quant with Qual blending methods for greater insight 
  • Evaluative with Generative how to read product, market and business signals together
  • Running lean research 'in live' making sure your work is useful, used and knowing when to change the plan
 

Brand-led design thinking for a standout experience
(3 days)

In a world of digital transformation, it's easy to get drawn into creating products and services inspired by hype and generic best practice. In this workshop we'll explore brand experience design that results in unique products and services that no other brand could put their name to. 

  • Brand 101 unpicking brand values and converting them into design principles
  • Psychometrics and stances getting beyond demographics and into attitudes, emotions and 'jobs to be done'
  • Non-linear experience mapping auditing your experience from the outside in
  • Emotional Design applying brand principles to create function, form and flourish at every touchpoint
 

digital Leadership immersive with special guests
(1 day)

Digital leadership needs a different style, one that fosters a learning culture and knows how to organise for autonomy and velocity. Expect a day with tales from the trenches and zero powerpoint. 

Morning

  • Roundtable with some of London's most successful digital leaders

Afternoon

  • Employee engagement the impact of your internal brand on your bottom line 
  • Creating a learning culture by making sure that failures are optimised
  • Managing as a coach creating a high performing, self managing team